Full Name
Bala Meenakshisundaram
Job Title
Senior Content Designer
Company
IKEA
Speaker Bio
Bala is an engineer-turned-writer with close to 15 years of experience writing digital content. He spent the better part of those years as a technical writer for various enterprises such as Cisco and Trizetto. He then migrated to Europe and transitioned into content design, and is currently a Senior Content Designer at IKEA, based in Amsterdam, where he gets to work on various exciting challenges from building and scaling a global shopping app to envisioning the next generation of AI-powered customer assistants.
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