Tugba Turhan is a Senior Content Designer at Atlassian, working on complex product experiences across IT Operations and incident management. She helps shape complex products communicate with humans through clear, connected content systems. Her recent work focuses on making these systems more usable and meaningful in an AI-enabled world, helping teams design, write, and manage content more effectively.

Tugba is also the founder of Content Design Türkiye, a growing community that connects and mentors content designers across the region.